THE CHALLENGE

The current Food System is in many parts not sustainable and is facing significant challenges.

CLIMATE CHANGE

The Food System as is today with its strong focus on meat is responsible over 33% 1) of world wide greenhouse gases .

Meat production is No 1 reason for deforestation 2) and livestock is one of the largest consumers of fresh water resources 3)

HEALTH SYSTEM

Lifestyle diseases 4) like diabetes and heart disease are strongly linked to high calory mass food production

THE PROTEIN PARADOX

The increase in world population to 10bn+ in 2050 and the increase in living standards and life expectancy will lead to a duplication in protein demand   5)

FOOD LOSS

33% of Food produced is lost every year corresponding a total value of $ 1 trillion. At the same time more than 800 million people suffer from hunger and two billion people cannot afford healhty diets.

There is a rapidly growing demand for new concepts and solutions that enable healthier nutrition and a more responsible treatment of natural resources.
We need to rethink the food value chain with a view to sustainability, health, safety and animal well-being.

1) UN: Food systems account for over one-third of global greenhouse gas emissions  https://news.un.org/en/story/2021/03/1086822 2) WWF: What are the biggest drivers of tropical deforestation?  for new concepts https://www.worldwildlife.org/magazine/issues/summer-2018/articles/what-are-the-biggest-drivers-of-tropical-deforestationhttps://link.springer.com/article/10.1007/s10021-011-9517-8    3) A Global Assessment of the Water Footprint of Farm Animal Products  4) PMC How Western Diet And Lifestyle Drive The Pandemic Of Obesity And Civilization Diseases  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6817492/ 5) Benchmark Holdings FAO; OECD; FAIRR

Next:   THE OPPORTUNITY